I revamped MACPCNYC’s Instagram to reflect a cleaner, more professional brand identity. This included updating the bio with clear messaging, switching the handle from personal to business, and integrating a streamlined Linktree. I also organized highlights, designed branded templates, and created a posting strategy to ensure consistent content. As a result, their engagement grew significantly with profile views jumping from 600 to 2.5K and reel views reaching over 1.4K. The page now better serves customers and attracts new leads directly from Instagram.